Poster analysis- Arctic Monkeys

This poster by the Arctic Monkey has a cartoon as its main image which relates to the band name and is a common feature throughout their posters and digipaks. The cloths that the monkey is wearing denote star wars as those are the clothes worn by Luke Skywalker. This will attract a wider audience as the star wars films are very popular films with a wide fan base. The main colour in the poster is an ‘ice’ blue which again relates to the name of the band. The poster also names the producers of the band above their name, this helps to promote the producers as well as the band.

Poster analysis- Lady Gaga

This poster is an advertisement for the singer/song writer Lady Gaga and as such is very effective as it is designed to make it extremely obvious that she is the focal point of the poster. The poster is incredibly simple; it is a mid shot of Lady Gaga along with her name above her. The main colours in this poster are black and white. The minimalistic use of colours pulls attention towards Lady Gaga whilst still maintaining a colour scheme. The title is a plain white font written on a black background which makes it easy to read and therefore makes it clearly identifiable who the poster is advertising without taking attention away from Lady Gaga herself. This poster uses sexuality to advertise the artist as she is wearing a tight cat-suit and is a beautiful woman who uses her physical presence to attract a larger male audience. Her pose is typical of her style and genre and is the kind of pose her audience would expect her to be in. Her extravagant eye make-up as well as the renowned sparkly sunglasses and eccentric props all denote Lady Gaga and are trademarks of her unique style. All elements of this poster are designed to publicize Lady Gaga by drawing attention to her.

Other musicians

Before researching different albums, posters and music videos, I looked at different types of musicians. I looked on the internet and got some examples of different types of bands, groups and solo artists.

First of all we looked at differant types of groups. We started by looking at girl bands and the connotations that the girl bands come with. Girl bands are an idolistic view of girls and are seen as sex symbols. Girl bands have a voyeuristic appeal and are always promoted towards a male audience which can be seen in the sexy poses and little amount of clothes.

Next we looked at boy bands and compared them to girl bands. Boy bands are also an idolised image of men. Boy bands are very stereotypical in their appearance and all have simular images to other boy bands, same hair, clothes and body language.

Finally we looked at other bands. These artists usually have mid shots or close ups to promote their image. This would mainly be down to the record label as they would want their artist to appeal to the target audience. This can be seen clearly in the album and posters of Paulo Nutini, the artists image is put on the poster multiple times which really promotes his image to the audience.

In conclusion, I need to find an artist whom has a good image that i can promote to my target audience with ease. The aim will be to try and make the artist look like an icon and try to make them seem like one of a kind so that they will have a unique selling point.

Spider Diagram

I created a spider diagram to show the basic things i will need to create my own products and the kinds of places they can be viewed.

Music Industries

Before researching and planning my own products I thought it would be a good idea to have a look at music producers such as Sony, Universal, EMI and Warner. These companies are considered to be the top four industries in the music production business. However there are many smaller independent industries that have done very well in the music industry such as rough trade and CD baby. This is largely due to the technological convergence, such as the Internet and smart phones, which has made advertising and selling music much easier for companies with less money compete against the big four. In fact it could be said that the big companies are losing their power as many artists have jumped from their big labels and joined, if not created their own like Jay Z, other independent industries.

Practice Photoshoot

We took a lot of practice photos to see the effect that different angles and lenses would have on the picture and what sort of pictures would make an effective poster and what would make an effective album picture. This picture is a great high angle shot of the band. I thought that the flooring would be a great backround and the arrangement of people is good as it fills most of the frame. With a bit of photoshop I believe that this sort of image will make a fantastic poster for a band