Final Poster

Poster Draft 2

This draft of my poster successfully advertises the artist as it is a mid shot of the artist with his name written in clear letters above his head. However the information about the album is very unclear and it has very little connection with both of the other products I have produced

Poster Draft 1

This poster relates to the title of the album and also combines well with my draft digipak, however from a record label's point of view it doesn't give the artist enough exposure and doesn't help to promote him.

Final Digpack including lyrics pages

Digipack Drafts

This Digipak is good as it links the title of the single to the imagery used whilst also having a midium close up of the artist which helps to promote his image. The way he is standing gives him a nonchalant look and helps to promote his image as cool and relaxed. The layout of this album is very simple and basic which will help the audience understand what they are seeing as it is not over complicated.

Our Track

We found an independent artist who has written and produced his own backing track. We will use this track for a majority of the film. As the lyrics tell a story we thought it would be a fantastic idea to introduce the song with a bit of dialogue. The song's story is about a man's depression after being left by his lover. We have a range of ideas for our music video and we have made a storyboard to give us a general guideline of what we would like our video to look like. However the artist is an soloist and i think this song would look better if it was performed by a band, so we have put together a band using people from school and using Will (the original artist) as the lead singer. I've talked this decision through with Will and he agreed that this is a good idea

Sven E. Carlsson's music video theory

• Music
- Sometimes the musical elements such as the tempo and the rhythm of the music shape the moving pictures.
- To create a link between the visual image and the music movements are often synchronised to the beat, such as footsteps and clapping, so that people in the music video seem to move in sync to the music.
• Lyrics
- The lyrics and the visual imagery on screen interact and create meaning.
- The lyrics of the song can take on new meanings through the use of metaphors, similes and other linguistic techniques.
- The greater the distance between the content of the lyrics and the visual imagery in terms of the linguistic techniques used, the more difficult it becomes for viewers to understand, and the harder it becomes for the audience to connect with the musician
- The environment is made to mirror the feelings of the lead characters, (pathetic fallacy)
• The image
- The visual imagery is supposed to represent the musician and his appearance. By manipulating colour, motive setting, story footage, clothing, etc the music video director is able to create ideas which are repeated and varied throughout the music video.
- The concept is to rearrange visual motifs so that the work forms a whole.

There are three forms of visual tradition in music videos they are: performance clip, narrative clips and art clip.
• Performance clip
- When a music video is mainly live filmed footage then it is a performance clip, which shows the vocalist in various scenarios such backstage at a concert or on stage or dancing or singing in a studio. There are three types of performance clip; song, dance and instrumental.
• Narrative clip
- A short silent movie to a musical background, a visual story that is easy to follow and usually relates to the lyrics of the song.
• Art Clip
- An art clip includes no visible visual narrative or connection to the lyrics and contains no lip-synchronized singing. This style of music video is usually stylist and is generally used in specialised genres, such as electro-acoustic

Andrew Goodwin's theory on music videos

Andrew Goodwin has identified some key features which differentiate the music video as a form:

• There is a clear relationship between the visual images and the lyrics of the song, with the visual imagery exemplified, strenghtened or contradicting the lyrics.
• The genres in music videos are complex and diverse in terms of music video style and iconography
• Record companies usually like to see lots of visuals of the main artist or vocalists as it helps to promote their image.
• A common feature within music videos is voyeurism, especially in the treatment of females. Examples of this are screens within screens, cameras, mirrors, photos etc.
• There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.