• The production is often a narrative or a performance
• There are often intertextual links. The best example of this is telephone by lady gaga. The links are usually things such as other songs (paper gangster, playing in exercise yard), films (kill bill, the intro font and the car they drive is the same as in the film) or other artists (Michael Jackson, Gaga performs a trademark dance move of Michaels as she leaves the prison).
• The visuals that we see on screen are often synchronized to the music to make it easier for the audience to understand, such as in ‘hey ya’ when the lyrics of the song correspond with the people on screen shaking poloroid pictures, as well as the dancing being in time with the beat.
• In nearly all music videos there are frames within frames, for example in Paramore’s video ‘hallelujah’ the use of a collage helps journey the audience from one scene to the next.
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